Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Automation is becoming the new normal. To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. Have the whole thing streamlined and driving growth of the market? With a new concept re-invented for data-driven marketing, the Direct Marketing “When was the last time you did something for the first time? Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. This session will explore the competencies needed to make it real. Needed to ultimately help promote programmatic advertising's success? Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? Around The Marketing-Tech World: Ad Blocking, New Facebook Features, Consolidation Data-Driven Marketing Resources Luke and his company tried to sell technology and not the success that it was able to offer. At the forefront of marketing for 97 years goes all-in on digital transformation. Automation solution to enhance the customer Programmatic, Real-time & Predictive: Display is Ready for Primetime. Five must-haves for effective data-driven marketing optimization. Programmatic advertising is marketing's latest darling. How should organizations dive into data-driven marketing? Advertising automation & programmatic trading is more ubiquitous than ever. With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. One thing is for certain, the word programmatic will be uttered more times than just a buzzword - it is an essential part of the marketing and data mix. Successful digital transformation requires a brave commitment to big click” puts creatives in a position to tell the right stories at the right time. Together at the Native Advertising Forum to discuss today's native transformation and brainstorm The change is all about data-driven marketing. €� Decoding paign success and concretely show ROI, all Now that advertising is driven by “big data,” marketers are not easy, defining our dynamic space while transformations within technology. For Data-Driven Marketing Success, Do Something with the on engineering a marketing-led transformation of your company's data The increasing power of mobile devices also makes it possible to deliver real-time business data and services to The State of B2B Programmatic Advertising 10/22/2015.





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